POSTER-IZING! (Week 4)

Today’s exercise was all about THE POSTER! The assignment was to select only 5 posters (easier said than done with the existence of Pinterest), and write some rationales on why we chose them and what we thought made them successful. It was super hard to narrow them down, but here they are:

1. Instructional poster (Food and Type, Steph Baxter)
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I chose this image because I like the different purpose it was designed for. As an informational/instructional poster, it has to portray a lot of information in an engaging way. I feel like the designer has managed to do so really well. I’m a big fan of hand lettering, and in this poster, it works to give the image a fun, light-hearted feel, and dresses up what could be boring information into something more interesting. The scattered arrangement kind of makes you jump around the poster, and constantly see new things. The illustrative type is not very minimal, and is only emphasized by the elaborate typefaces. It could be argued that this only makes it look too “busy”, but I feel like it works for the subject matter.

 

2. Event poster (LAR DOCE LAR, akacorleone)
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For this poster, I really liked the non-digital type aspect. The fact that the poster isn’t even in English, and I can understand the essence of the event without having to read the actual copy shows how successful of a design this is. The type hierarchy is also emphasized with the main type made of fondant(?), and the secondary text in a digital typeface. The three-dimensional nature of the type also really succeeds in drawing your eye into the essentials of the poster. In terms of overcoming the obstacle of being lost amongst its surrounding environment, it totally works. The bold colours in contrast to a white background stands out really well, and though there are sprinkles and irregular typefaces in the poster, it has a sense of being really clean.

 

3. Company promotional poster (Melbourne Dance Company, Josip Kelava)
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The thing I love about this poster is that it could be easily called an art print. It took me a second to realize the type surrounding the ballerina was in fact English, but it was engaging enough for me to want to give it a second look and figure it out. The orientation and placement of everything in the poster is reflective of the balance required in ballet or dance. The type is ornamental, and bold, but graceful at the same time. The weaving of the type with the image of the dancer is also reflective of dance as well. The use of white space and boldness of the type ensures that the viewer will want to keep reading into the poster, even if (like me) they don’t see the message at first glance. If there is any confusion still, they repeated the text “Melbourne Dance Company” directly below the image. Out of the 5 posters I list here, this one is probably my favourite.

 

4. Movie poster (“I’m Still Here”, Neil Kellerhouse)
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Regardless of whether or not this movie exists or not, I find this poster super intriguing. The typographic treatment to the title is really fitting to the subject matter, with the type (Didot?) fading in and out in areas to the brink of illegibility. It creates a lot of tension, especially with the type touching the edges of the poster, and it reflects the subject matter; a fragile, flustered man’s drug-addled fall from fame. It portrays the actor’s unpredictability and potential of a meltdown. I really liked this poster, because of how it contrasts with the other movie posters of the time. It’s modern and clean, especially compared to movie posters that include image montages, and credits that take up half the frame.

 

5. Music poster (The Swell Season gig poster, Jason Munn)
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My favourite part about Jason Munn’s work in general is his ability to come up with really ingenious concepts and carrying them out with really simple executions. This Swell Season gig poster is one of my favourites of his because of the quirky concept that pairs really well with the band in question. The hierarchy in this poster is not what you’d traditionally expect, with the information pretty much illegible if you were to view the poster from a distance. However, I’m assuming these posters weren’t used so much as promotional material, but rather a kind of souvenier you’d buy from the merch table at the actual concert. Regardless of the small type, the poster as a whole catches your eye, and would probably make the viewer want to get in closer to see what it’s all about.

 

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